Free ROI calculator
Make rankings answer to revenue.
Use qualified leads, close rate, average job value, gross margin, and actual plan cost to model the commercial impact of additional local search demand.
Your operating inputs
Model qualified leads, not fantasy traffic.
Conservative steady-state model
2.4 additional booked jobs
Based on 6 additional qualified leads closing at 40%.
This covers the recurring Growth fee at the entered job value and gross margin. The one-time setup fee is included only in the first-year contribution calculation.
Booked jobs = qualified leads × close rate
Gross profit = booked jobs × average job value × gross margin
Contribution = gross profit − EdgeLocal fees
This is an operating model, not a forecast, guarantee, or month-one expectation. It excludes tax, refunds, technician capacity, repeat work, upsells, advertising costs, and other overhead. Use your own trailing averages for the most useful estimate.
Validate the assumptions